The face of E-commerce is undoubtedly changing, and profit margins are being squeezed to exhaustion as fierce competition increases, therefore keeping ahead is not only important but perhaps critical to survival in online business.
Smaller online companies employing less than six staff need to work harder within the online search arena, their fundamental needs are simple ‘be seen and survive’. Constant attention is required to the content and imagery of any website and time to keep this information fresh and relevant is undoubtedly essential.
By far the biggest player in the search engine field is Google with a staggering 77% market share, their algorithms are constantly fluid, and their secrets of SEO compatibility are worth trillions of pounds. No wonder they play their card very close to their chest!
One area which has not change is Google friendliness towards websites which are updated upon a monthly, weekly or in the idea world daily. A neglected website is just like the dead fly in the shop window…The poor thing died of boredom!
Enhancement to directing attention to this area is hugely beneficial, and woebetide any company that ignores it!
Assistance to support the basic functionality of constant website updates can now be fore filled by an independent website maintenance houses, enhancing much needed time to create focus within this field. Many advantages arise from this:
Cost; substantial saving compared to the hiring of a new member of staff.
Time; the laborious procedure of filtering through numerous CVs, interviews and induction.
Reliability; eliminate the headaches of days off due to illness, holidays and days off due to transportation issues.
Return On Investment; maximising the efficiency of outlay by only paying for the hours used, you are not paying for lunch, cigarette or toilet brakes.
In conclusion, the future of website management and support is the third party!